Branding is how your business is perceived by other people.

You know how when you went on a field trip as a kid in school, and your teacher always gave the, "You are representing our school," lecture beforehand?

That's because you're representing the school's reputation. You're representing the BRAND.

Branding is not a logo.

A logo is a mark.

A logo is just a piece of your overall visual identity (brand). A logo, combined with other elements, make up your branding.

Branding is not your color palette or typography.

Typography is important, but it's not the brand.

Color palettes are important and need to remain consistent, but on their own, are not your branding.

... are you going to answer my question?

Yes, here you go:

Your branding is how people feel when they see your business, experience your products and services, and interact with you and your employees.

It's your messaging, tone-of-voice, and your values. If you aren't communicating these elements in your marketing and branding, you are not putting your whole self out there!

Brand is the perception of your business.

How people feel when they see your brand is so important. We should be able to create anything and people recognize your business without seeing a logo. That's strong branding.